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Effective Date: [ X Effective Date ]•Version 2.4

Privacy Policy & Terms of Service

Official legal agreements, privacy safeguards, and terms governing your use of HolaRank's local rank tracker and AI GEO intelligence suite.

HolaRank Privacy Policy

Last updated: [ X Effective Date ]

1. Who We Are & Scope

Our website address is [ X Website URL ]. HolaRank is operated by [ X Legal Entity Name ]("HolaRank", "we", "us", or "our"). This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you use our local SEO grid scanning platform, AI GEO tracking services, and website.

2. Information We Collect

We collect information to provide, personalize, and improve our local ranking tools:

  • Account & Contact Info: Name, email address, company name, billing details, and login credentials.
  • Google Business Profile (GBP) & OAuth Data: When you connect your GBP profile, we request read/write access to list locations, monitor reviews, and update profile data via official Google APIs.
  • Grid Scan Queries & Location Data: Target keywords, coordinates, grid point definitions, and business addresses submitted for scan analysis.
  • Automated Usage Data: IP addresses, browser specs, device identifiers, session activity, and performance metrics via analytics tools.

3. Cookies & Embedded Content

We use cookies and local storage to maintain authenticated user sessions, store active theme/locale preferences, and monitor platform performance:

  • Essential Cookies: Authentication tokens (`sb-access-token`, `hr-theme`, `NEXT_LOCALE`) required for basic operation.
  • Analytics Cookies: We utilize privacy-conscious tracking (including Microsoft Clarity, Hotjar, or Sentry) to diagnose software errors and analyze feature usage.
  • Embedded Content: Articles or maps on this platform may include embedded content (e.g. Mapbox GL, Google Maps tiles). Embedded content behaves as if you visited the third-party site directly.

4. How We Use Your Personal Data

Your information is utilized solely for operational, analytical, and communication purposes:

  • Calculating local grid rank heatmaps and Search Visibility Scores (SVS).
  • Processing automated AI GEO query checks across AI search providers.
  • Managing billing, subscriptions, and credit balances via Stripe.
  • Sending critical system notifications, scan alerts, and customer support responses.
  • Preventing fraud, unauthorized account sharing, and automated abuse.

5. Third-Party Data Sharing

We do not sell, rent, or trade your personal information to third parties. We share data only with trusted infrastructure providers necessary to run our service:

Google Maps Platform & DataForSEO

For fetching local search results, place details, and geo coordinates.

OpenAI / LLM Providers

For generating audit action plans and evaluating AI search prompts.

Supabase & PostgreSQL

Encrypted database storage, user authentication, and row-level security.

Stripe

PCI-DSS compliant payment processing, subscriptions, and invoice delivery.

6. Your Rights & Data Retention

If you have an account on HolaRank, you can request an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

For users in the EU (GDPR) or California (CCPA), you maintain the right to access, rectify, port, or restrict processing of your data by emailing [ X Support Email ].

7. Marketing Communications & Opt-Out

By creating an account, you consent to receiving product updates, scan summaries, and educational materials. You may opt out of non-essential marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any email or updating your account settings.